By far the best BB cream I've ever used for fair skin. Ive tried all the name brands BB cream and nothing is as pigmented and long lasting as this! The only thing I have to warn about is since Asian beauty norms are to have dewy skin the BB cream does create a bit of a shine on the T-zone, but by adding a finishing powder (I LOVE Skinfood's Peach Sake Translucent Powder) it will take care of that shine with no fuss! The BB cream only comes in one color unfortunately and it has a more beige look to it, but I'm on the pink side and it seems to blend in very well to my skin while getting rid of a lot of redness. I love this stuff so much and it acts as a full coverage foundation without making your face feel like you've just painted it!